Privacy statement

Executive summary
Click here for full Privacy Statement.


Who is collecting the data?
Creatingculturaladvantage.com is owned by CMC Culture & Management Consulting. CMC processes your data with due care, in accordance with all applicable laws and regulations. Our Privacy Statement explains what data we process, how we do that and how you may use your rights as a data subject

What data is being collected?
We collect and process the following User Data about our participants (participants are visitors who log in to our website creatingculturaladvantage.com to use one or more of our online assessments): (i) first and last name; (ii) name of the organisation they work in, (iii) email address, (iv) information that participants provide when using our online assessment services; participant’s scores on PCP – Personal Cultural Profile, BC – Business Case, ACI – Applied Cultural Intelligence assessment, CCS – Corporate Culture Scan or Omoiyari Scan.

What is the legal basis for processing the data?
CMC processes your personal data to perform our contractual obligations towards you as our participant and your employer, our customer. We do this based on your explicit consent to do so. If you do not wish to submit your personal data and/or your scores, you cannot use our services.

Will the data be shared with any third parties?
We only share your personal data within the organization of CMC if and as far as reasonably necessary to perform and develop our services, e.g. with our moderators who submit the account details to their participants.

How will the information be used?
CMC processes your personal data in the first place to be able to deliver our services to you and to run, maintain and develop our services. Based on participant’s personal data input, participants will receive an automated email with – depending on the online assessment they participated in - a PDF file attached or a personalized email, summarizing your personal scores. Automated emails are sent out to the email address provided by the participants. A copy is sent to the moderator (who provided the participant with account details). Personal data is also stored in our database.

How long will the data be stored for?
CMC does not store your personal data longer than is legally permitted and necessary for the purposes for which the data were collected. In general, we store data for the provision of services for a maximum of one year after our relation ended. Our database does store and process non-personally identifiable PCP scores based on participant’s nationality in order to run, maintain and develop our services.

What rights does the user have?
Right to access: CMC offers you access to the personal data we process.

Right to correct: You have the right to have incorrect/unprecise, incomplete, outdated, or unnecessary personal data we have stored about you corrected or completed by contacting us.

Right to deletion: You may also ask us to delete your personal data from our systems.

Right to object: You may object to certain use of your personal data if such data are processed for other purposes than necessary for the performance of our services or for compliance with a legal obligation.

Right to restriction of processing: You may request us to restrict certain processing of your personal data. If you restrict certain processing of your personal data, this may lead to fewer possibilities to use our website and other services.

Right to data portability: You have the right to receive your personal data from us in a structured, commonly used format in order to transmit the data to another controller.

How can the user raise a complaint?
How to use your rights: You may use these rights by sending a letter or e-mail, including your name, address, phone number and a copy of a valid ID to us on the address set out below.

Contact details:
Name: Danaë Huijser, CMC Culture & Management Consulting

Registered: Chamber of Commerce Amsterdam, the Netherlands, 09082110

Correspondence address: Zandvoorter Allee 2, 2106 BW Heemstede, the Netherlands

Telephone number: +316 525 11 044

E-mail address: info@cmc-eu.com



Thank you for reading our Privacy Policy. Your privacy is important to us!

Please contact us for further information.

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